Brands
UPS needed a way to explain to customers that their packages weren't coming to their doors again. Using brand guidelines, I matched the distinctive UPS voice to explain to customers when, where, and how their packages would reach them.
Concept and Copy
AVNet wanted their customers to upgrade to new HP server arrays. I pitched them on an Alice in Wonderland themed site. The copy focused on the tagline, "Send a mind-boggling amount of data down the rabbit hole."
Concept, storyboards, and copy
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Tealium wanted a way to tell customers that they didn't have to settle for one-size-fits-all technology solutions. Inspired by Build A Bear workshops in malls everywhere, I pitched the concept of a cloud-building workshop.
Concept, storyboards, and copy
Spectralink wanted hospitals to know they had a better way of keeping in contact with nurses and doctors. I pitched a campaign based on getting away from isolation using the an island castaway and a message in a bottle.
Concept, storyboards, and copy
Schneider Electric needed its existing industrial customers to upgrade their software to capture more production data. I pitched the concept of a classified report with all of the important details obscured. As targets moved through the site, they slowly saw more and more campaign copy.
Concept, storyboards, and copy
Akamai had a simple message: the internet is a dangerous place for businesses. To sell their security upgrades to IT managers, I pitched a recreation of the classic video game, Pitfall. Targets played their way through the campaign, viewing more copy as they went.
Concept, level design, storyboards, and copy
Coho wanted customers to move to an adaptable, scaling server solution. They called it, "Coming home." I pitched the idea of the three little pigs shopping from an unreliable and toothy real estate agent.
Concept, storyboards, and copy
